// JOURNAL
// LATEST ARTICLES
[ NEWEST FIRST ↓ ]
Strategy
·
5 min
The identity audit we run before every project
Twelve questions that tell us whether a company needs a new logo or a new position.
Typography
·
7 min
Designing a type system that survives real content
Specimens lie. How we test type against the longest product name and the worst headline.
Framer
·
4 min
From Figma to Framer without losing the details
Variables, breakpoints and the handful of things that never translate on their own.
Branding
·
6 min
What a rebrand should change on your pricing page
If the new identity doesn't touch the page where people decide, it's decoration.
Art Direction
·
5 min
Art directing a shoot on a small budget
One location, natural light, a tight shot list — and why constraints make better pictures.
Process
·
3 min
The case for fewer, better templates
Why we ship one considered system instead of a folder of options nobody opens.
Strategy
·
4 min
Pricing your first brand project
Hourly rates undersell the work. How to price the outcome instead of the time it takes.
Process
·
5 min
Choosing a process that clients can follow
Three phases, clear checkpoints and the one meeting that saves every project from drifting.
Branding
·
5 min
Writing brand guidelines people actually use
Most guidelines end up as a PDF nobody opens.
