// ABOUT
// WHO’S BEHIND THIS
I’m Prisma Lee, a brand designer working out of [MEXICO CITY] with clients across three continents.
MOST BRAND WORK STOPS AT HOW THINGS LOOK. I CARE ABOUT THE KIND OF IDENTITY WORK THAT SHOWS UP IN A COMPANY’S PRICING, NOT JUST ITS PITCH DECK — POSITIONING FIRST, THEN THE SYSTEM THAT CARRIES IT, THEN THE ORGANIC CONTENT THAT KEEPS YOU VISIBLE WITHOUT PAYING FOR EVERY IMPRESSION.
I WORK SOLO BY CHOICE AND TAKE FOUR PROJECTS A YEAR. THAT MEANS THE PERSON WHO RAN THE RESEARCH WRITES THE GUIDELINES, AND NOTHING GETS HANDED OFF HALFWAY THROUGH.
// WHERE I COME IN
// HOW THE WORK RUNS
FROM CONCEPT TO COMPLETION. RESEARCH, CREATIVE, BUILD — NO SURPRISES IN THE MIDDLE.
[01] — WEEK 1-2
RESEARCH
Audit, interviews, positioning. I learn the business before designing for it.
[02] — WEEK 3-5
CREATIVE
Identity and system, decided and documented. Two routes, one chosen.
[03] — WEEK 6-8
BUILD
Engineering, launch, handover. Everything shipped and documented.
