// ART DIRECTION
MINIMALIST ART DIRECTION FOR ZENITH'S BRAND CAMPAIGN, SHAPED BY WARM NATURAL LIGHT AND QUIET COMPOSITIONAL BALANCE.
// CLIENT
ZENITH
// YEAR
2025
// ROLE
ART DIRECTION
// DELIVERABLES
CAMPAIGN, SHOOT DIRECTION, SOCIAL
// THE WORK
// THE BRIEF
Zenith wanted a campaign that felt calm in a category that shouts.
ONE LIGHT SOURCE, ONE SUBJECT, ONE IDEA PER FRAME. THE SHOOT WAS PLANNED AROUND LATE-AFTERNOON SUN AND A STRICT COMPOSITION GRID SO EVERY IMAGE HOLDS THE SAME STILLNESS.
THE SAME RULES CARRY THROUGH TO SOCIAL CUTS AND OUT-OF-HOME.
// THE OUTCOME
The campaign became the brand’s best-performing launch to date.
+37%
CAMPAIGN ENGAGEMENT
8 WKS
BRIEF TO ROLLOUT
4.2X
SHARES VS LAST LAUNCH
“THE QUIETEST CAMPAIGN WE’VE RUN, AND THE ONE PEOPLE REMEMBER.”
MARKETING LEAD
/
ZENITH
