// FLORAL STUDIO
A QUIET, EDITORIAL BRAND IDENTITY FOR FLORA'S FLORAL STUDIO, SHAPED BY SOFT COLOUR AND STILL-LIFE PHOTOGRAPHY.
// CLIENT
FLORA
// YEAR
2024
// ROLE
IDENTITY, PHOTOGRAPHY DIRECTION
// DELIVERABLES
LOGO, PACKAGING, SOCIAL, WEBSITE
// THE WORK
// THE BRIEF
Flora sold arrangements like art pieces, but the brand looked like a corner shop.
A STILL-LIFE PHOTOGRAPHY STYLE, A LIGHT SERIF AND A PALETTE PULLED FROM THE STUDIO WALLS TURNED EVERY BOUQUET INTO A PORTRAIT.
PACKAGING DOUBLES AS A KEEPSAKE, SO THE BRAND TRAVELS WITH EVERY ORDER.
// THE OUTCOME
Corporate and event bookings doubled within the first year.
+2X
EVENT BOOKINGS
6 WKS
BRIEF TO ROLLOUT
+48%
SOCIAL FOLLOWERS
“CLIENTS NOW BOOK US FOR THE LOOK, NOT JUST THE FLOWERS.”
FOUNDER
/
FLORA
