// CRAFT STUDIO
AN HONEST, UNDERSTATED BRAND IDENTITY FOR ARKEN'S CRAFT STUDIO, FOCUSED ON NATURAL MATERIALS AND QUIET, TIMELESS DETAIL.
// CLIENT
ARKEN
// YEAR
2024
// ROLE
IDENTITY, PACKAGING
// DELIVERABLES
LOGO, PACKAGING, LOOKBOOK, WEBSITE
// THE WORK
// THE BRIEF
Arken made objects that last decades, but the brand looked like it was built for one season.
THE IDENTITY STEPS BACK SO THE MATERIALS CAN SPEAK: A RESTRAINED WORDMARK, UNCOATED STOCKS AND PHOTOGRAPHY THAT SHOWS THE HAND AS MUCH AS THE OBJECT.
PACKAGING WAS DESIGNED TO BE KEPT, NOT THROWN AWAY.
// THE OUTCOME
Arken moved into two design stores and raised prices across the core range.
+28%
CORE RANGE PRICE
8 WKS
BRIEF TO ROLLOUT
2
NEW STOCKISTS
“IT FINALLY LOOKS AS CAREFUL AS THE WORK WE PUT INTO EACH PIECE.”
FOUNDER
/
ARKEN
