// HOSPITALITY
A COASTAL BRAND IDENTITY FOR OSTRA'S NEIGHBOURHOOD SEAFOOD KITCHEN, BUILT AROUND FRESH TEXTURES AND A RELAXED SEASIDE CHARACTER.
// CLIENT
OSTRA
// YEAR
2025
// ROLE
IDENTITY, SIGNAGE
// DELIVERABLES
LOGO, MENUS, SIGNAGE, SOCIAL
// THE WORK
// THE BRIEF
Ostra cooked like a destination restaurant but read like a takeaway.
THE IDENTITY BORROWS FROM HAND-PAINTED HARBOUR SIGNS AND SALT-BLEACHED TIMBER, SO THE ROOM, THE MENUS AND THE FEED ALL FEEL LIKE THE SAME PLACE.
EVERYTHING WAS DESIGNED TO BE PRINTED LOCALLY AND REPLACED CHEAPLY AS THE MENU CHANGES WITH THE CATCH.
// THE OUTCOME
Covers grew through the quiet season and the new menu design lifted the average spend per table.
+22%
AVERAGE SPEND
8 WKS
BRIEF TO ROLLOUT
3X
SAVED POSTS, 3 MTHS
“PEOPLE NOW WALK IN SAYING THEY FOUND US ON INSTAGRAM. THAT NEVER HAPPENED BEFORE.”
OWNER
/
OSTRA
