// BOUTIQUE HOTEL
A VIBRANT BRAND IDENTITY FOR MAREA'S COASTAL BOUTIQUE HOTEL, BUILT ON SUNLIT COLOUR AND EFFORTLESS SEASIDE ELEGANCE.
// CLIENT
MAREA
// YEAR
2024
// ROLE
IDENTITY, ART DIRECTION
// DELIVERABLES
LOGO, COLOUR SYSTEM, WEBSITE, COLLATERAL
// THE WORK
// THE BRIEF
Marea needed to feel like a stay you plan the year around, not a room you book the week before.
A SUNLIT PALETTE, AN EDITORIAL TYPE PAIRING AND A PHOTOGRAPHY BRIEF BUILT AROUND GOLDEN HOUR GAVE THE HOTEL A LOOK GUESTS RECOGNISE BEFORE THEY READ THE NAME.
THE SYSTEM RUNS FROM KEY CARDS TO THE BOOKING SITE WITHOUT EXTRA DESIGN WORK FOR THE TEAM.
// THE OUTCOME
Direct bookings overtook third-party platforms within the first season.
+41%
DIRECT BOOKINGS
8 WKS
BRIEF TO ROLLOUT
1.8X
SITE CONVERSION
“GUESTS TELL US THE WEBSITE FELT LIKE THE HOTEL BEFORE THEY EVER ARRIVED.”
GENERAL MANAGER
/
MAREA
