// SKINCARE
A SOFT, CLINICAL BRAND IDENTITY FOR SOLENE'S EVERYDAY SKINCARE LINE, BUILT ON CALM TONES AND PRECISE, GENTLE DETAIL.
// CLIENT
SOLENE
// YEAR
2025
// ROLE
IDENTITY, PACKAGING
// DELIVERABLES
LOGO, PACKAGING, TYPE SYSTEM, SITE
// THE WORK
// THE BRIEF
Solene sat between clinical and comforting, and the old packaging picked neither.
A SOFT PALETTE WITH LAB-PRECISE TYPOGRAPHY GAVE THE RANGE BOTH: TRUSTWORTHY ON THE SHELF, GENTLE IN THE BATHROOM.
A MODULAR LABEL SYSTEM LETS NEW PRODUCTS LAUNCH WITHOUT A REDESIGN.
// THE OUTCOME
The relaunch secured national retail listings within two months.
+30%
SELL-THROUGH
8 WKS
BRIEF TO ROLLOUT
12
NEW RETAIL DOORS
“IT LOOKS AS CAREFUL AS THE FORMULAS ARE. RETAILERS NOTICED IMMEDIATELY.”
FOUNDER
/
SOLENE
